You are a bootstrapped founder. You juggle multiple priorities and want to grow your business. You've been told that you have to run paid ads, but unfortunately there's no budget.
Let me tell you a secret, there's never enough budget.
Even if there was, would you want to spend it on a marketing tactic that yields short term results? I suspect not.
That's why I want to introduce you to SEO - search engine optimization: what it is and how it works. Once you're up to speed, this article will give you a list of 10 high-value content marketing ideas, that you can leverage throughout your journey as an entrepreneur.
Use the navigation menu below to jump straight to the content type to learn why it is a high value content marketing idea and how to implement it effectively.
Content Marketing Ideas for Founders:
Customer Centric Content
Why it Works
By creating customer-centric content that addresses the needs, interests, and pain points of your audience, you highlight your deep understanding and expertise of the target market. This is crucial in building credibility, trust and authority online - all signals that work in your favour when you want to create a brand as a bootstrapped founder.
How to do it Well
Focus on highlighting and posting FAQ blogs or solution-focused articles. These will help you reach targeted customers. If you are completely new to the game, start by conducting online research on the ideal customer persona, understand their pain points and problems and then create content for them.
Behind-the-Scenes Content
Why it Works
Sharing BTS (behind the scene) content is a high-value content marketing idea because it offers a transparent, authentic look at your processes, team, and culture. By showcasing what happens beyond the polished exterior, you build trust, engage your audience on a deeper level, and humanize your brand, making it more relatable and approachable.
How to do it Well
Share the rawness, gaffs, mistakes, belly laughs, quirks.
Back in the '90's we called them bloopers. Examples include employee spotlights, day-in-the-life videos, or articles on your company’s mission and how it guides your decisions.
Growth Hacking Techniques
Why it Works
Results based growth hacking techniques helps founders address the most common problem they face - finding customers who will pay for their products. By sharing your experience, failures, actionable insights and how to think about techniques to you become a trusted voice in the industry and most importantly - help them crack a sale.
How to do it Well
Talk about how you've implemented strategies for your startup. Discuss the challenges and wins transparently to engage your audience. Use your platform to talk about the design thinking behind choosing the technique that was implemented, how it performed and why you'd use it again, if you were starting from scratch.
How-To Guides and Tutorials
Why it Works
Your brand can be a helpful, authoritative voice in the midst of fierce competition. To create this identity, share how-to guides and tutorials. When you provide actionable, step-by-step instructions that solve a specific problem, you attract a targeted audience seeking specific information. You establish your expertise in their minds and foster trust almost instantaneously because you provide value that others do not.
How to do it Well
Ensure that the tutorial or guide you prepare is free from typos, is easy to read and understand and is accessible to your ideal customer at minimal cost. Providing high value content isn't easy or cheap, so only invest in this if you have a dedicated content marketing strategy to execute.
Lessons Learnt From Failures
Why it Works
We all learn from our own mistakes but wise is he who learns from those that others make. When you openly talk about failures and the lessons learnt, you provide insights into your ways of thinking and working. This information becomes useful not just to build credibility with customers but also with peers.
How to do it Well
Use your platform to talk about it. Whether it is through LinkedIn, newsletters or blogs - write in detail about your experiences. Talk about the challenge, your actions and the thoughts you had before and after the failure, any any actionable insights that helped you overcome the problem. This way, you share your journey and leave your audience with practical advice.
Product Development Insights
Why it Works
Product development insights can become an extremely high value content marketing idea. This is because it engages customers at the start of the product lifecycle. As its built, customers who track the progress become invested in the ultimate outcome as well. Through this process, a brand can built anticipation for its products and create an engaged community of loyal supporters.
How to do it Well
Tesla is a great example to look at.
Tesla frequently shares detailed insights into its product development process through blog posts, social media, and public presentations. For instance, during the development of its electric vehicles and battery technology, Tesla has provided in-depth information about the engineering challenges, technological advancements, and sustainability efforts involved.
If you'd like to create high value content to market your startup, contact Vox360 today.
Industry Trends and Predictions
Why it Works
When you want to position yourself / your startup as a forward thinking authority in your niche, talk about industry trends, macroeconomic factors that impact your niche.
If you can analyse emerging trends and forecasting future developments, you provide valuable insights that help your audience stay ahead of the curve, demonstrating your expertise and enhancing your brand’s credibility.
How to do it Well
Find and subscribe to various sources of information to inform your thinking and decision making. When you invest in your learning and development, you develop a deeper thinking process and a richer experience of learning well. You can then use these to create blogs, infographics, posts about your predictions across trends.
Your Journey as an Entrepreneur
Why it Works
When you share snippets of your journey as an entrepreneur, it allows customers to see you as a real person, who has ups and downs, just as they do. Sharing your wins, losses, struggles and hopes makes you relatable, builds trust and helps you build credibility as a leader in your industry.
How to do it Well
Tell stories and let your writing evoke emotion.
If you want to connect with your customers, it is imperative to build and nurture the relationship. Stories create relatability by drawing on an emotional connection. They also encourage interaction and shed light on having shared experiences. Keep your content fresh and update it as you progress in your journey.
Success Stories and Case Studies
Why it Works
Success stories and case studies provide tangible proof of your effectiveness and expertise. You can't write a convincing case study if you haven't solved a real problem for a customer. So by showcasing real-life examples of how your product or service has achieved results, you build credibility and trust, inspire potential customers, and demonstrate your value in a compelling, relatable way.
How to do it Well
To ensure your case study and success story remains a high value content marketing idea, include as much detail in it as possible. This includes the name of your client, the challenges they were facing before they used your product / service, how they benefitted after and any testimonials from them.
Resource Lists and Tool Recommendations
Why it Works
Providing high value content to your customers doesn't stop with information about your product or service. Many customers are in the research phase or are looking for more information. In such an instance, if they come across resource lists and tool recommendations from you, it becomes another point of value creation in their journey as a buyer.
And when you provide well-researched and relevant recommendations, you position yourself as a knowledgeable guide, enhance your credibility, and offer practical value that meets your audience’s specific needs and interests.
How to do it Well
Your focus should be on creating comprehensive, well-organized blog posts or downloadable guides. By including detailed information like descriptions, benefits, and user reviews for each resource, you can enhance its value. It's also a good idea to regularly update these lists so the content remains fresh. Promote these through social media, email newsletters and / or guest posts.
If you'd like to create high value content to market your startup, contact Vox360 to see how we can help you in this journey.
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