Revealed: 5 Common Issues Captured During A Website Audit
This is now irrefutable: A company with a poor digital presence risks losing out on clients, revenue and reputation.
It is surprising to note that 86% of small business owners in Australia don't focus on leveraging the digital space for their growth.
Business owners are pressed for time, energy and resources and digital presence is often the first item to get the boot, especially if there is a steady stream of revenue and clients available.
If you are a lawyer, accountant or a consultant, chances are you've created your website yourself or outsourced it. Either way, check to make sure your website doesn't have the following issues - so you can see it work to its fullest potential.
Poor Mobile Responsiveness:
Many service-based businesses neglect mobile optimization. A website that doesn't display correctly on mobile devices can lead to a poor user experience, high bounce rates, and negatively impact SEO.
Inadequate Search Engine Optimisation:
Service businesses often overlook the importance of SEO. This can result in low search engine rankings and reduced visibility to potential clients. Common issues include missing meta tags, poor keyword optimization, and a lack of local SEO efforts.
Content on the website must remain current and relevant. Outdated information, especially in areas like service offerings, team profiles, or blog posts, can deter potential clients.
Lack of Clear Calls to Action (CTAs):
A website should guide visitors on what actions to take, such as scheduling a consultation, requesting a quote, or contacting the business. A lack of clear and strategically placed CTAs can lead to missed conversion opportunities.
Inadequate Security Measures:
Security is a concern for service businesses dealing with sensitive client information. Failing to implement proper security measures, including SSL certificates and data protection protocols, can erode trust and result in potential clients looking elsewhere.
If you've audited your website and found any of these issues, it's best to fix them straight away. These are small wins that can go a long way and help you maximise your digital presence.
Vox360 is a Melbourne based digital agency that helps business owners with creating and executing a targeted digital marketing strategy. If you would like an obligation free chat to see how we can help you, click here.