If you aren't convinced about the benefits of a strong social presence, read this post to see the different ways in which you / your business can benefit.
We've all been sold on the 'brand awareness' benefit before. So this gets a curtesy mention.
Building a strong social presence allows you to control the narrative and uphold an image of your business in the minds of your audience. It puts you in the drivers seat and that's a powerful place to be in.
But brand presence doesn't pay your bills. So why should you, as a business owner, invest your time, energy and other resources into a strategy that can sometimes take over 12 months to show tangible results?
Very brazenly put, because Rome wasn't built in a day. Creating anything that's worth something can and does take time.
While you wait for the sales pipeline to light up, here are some other benefits your social presence can give you:
Helps you Manage Customer Expectations: Your customers get an up close and personal shot at how you run your business. You could enhance your presence by leveraging social media to broadcast your values, mission and vision. Show your customers how you live your truth everyday. People value authenticity and there's nowhere else they'd rather go to see that, than to your virtual home.
Creates a Steady Stream of Loyal Customers: Leveraging a powerful inbound social strategy allows you to keep an ever-growing sales funnel active. When you create content once, you can let it work for you 24x7, allow it to compound and create magic.
Attracts Potential Talent: When you create a content strategy and execute it, you start attracting people who resonate with your ideas, values and thoughts. These people are the ones who learn from you, get value from your content / business and potentially make up a hidden market of collaborators, future employees, leads and prospects.
Creating a strategy and executing it is the starting point of a longer process. It takes time to see the ultimate result - which is finding a paying customer. And while you chase that eventual result, don't forget to recognise the other, often hidden rewards, which go unnoticed in most cases.
Vox360 can help you build a strong social presence. We work with entrepreneurs and small businesses who want to leverage LinkedIn as their primary social media platform. To learn more, send us an email.