Website Audit : Why Your Small Business Needs It.
Your business has a website and online presence.
But you don't see the traffic, leads or conversions happening like you thought they would.
You want to fix the problem but you don't know how. Before you pump in more money to fix the problem, conduct a website audit.
A website audit is a thorough check-up for your website. It involves a comprehensive review of your site's performance, content, and user experience. The goal is to identify areas that need improvement and ensure your website is functioning at its best.
A thorough audit of your website could reveal any of the following issues:
User Experience (UX):
If your current website is setup in a way that makes it difficult for a buyer to find information, that can lead to a bad user experience. This could be because information may not be easily visible or accessible. You could fix this problem by making correct, complete and relevant information available to users in an accessible format.
Conversion Rate Optimisation (CRO):
As a business owner who uses a website to sell a product or service, you need to ensure that buyers who are ready to purchase have very little resistance to completing their transaction.
If you are seeing heavy traffic on your e-commerce shop but limited conversions, the problem could be because of the lifecycle of your checkout process. Is it too long? Does the customer have to complete too many steps to make the purchase? These questions can be answered during a website audit.
If you are a coach or mentor or any service provider who creates written content for the benefit of its users, you must pay attention to the quality of information that appears on the website. You also need to ensure that content is fresh, relevant and easy to understand.
While this is not a complete list of issues that can be found by conducting a website audit, it shows any small business owner a glimpse of what they can uncover if an audit is done correctly.
A website audit is only the starting point in trying to address problems like low or unmotivated traffic, poor lead generation or failure to convert by customers in their buying journey.
If your business is struggling to create an impact with its online presence, reach out to Vox360 for a free website audit. Offer limited to 10 businesses that inquire.