Content marketing can be a powerful tool for small businesses to compete, attract and engage customers, and build brand authority. While it requires consistent effort, it offers a cost-effective way to achieve long-term marketing goals and increase sales.
It may seem daunting at first, but when followed well, the process can help you target customers at different stages of the buying journey, generate and nurture leads and ultimately increase profitability of your business.
If you are a new business owner, pay close attention to understanding your target customer. Hubspot offers a free tool to generate buyer personas and it's a great starting point for any business looking to set up its content marketing strategy.
Once you have created your buyer persona, think about the goals you want to achieve by implementing your strategy. If your business is in the growth phase of its lifecycle, some goals might be to increase your conversion rates, increase social media engagement and interaction, enter new markets etc.
The next step in the process would be to create a solid content strategy. If your business has an expansive digital footprint (think: website, multiple social media accounts, newsletters etc), you want to account for all those areas to be serviced through your content marketing strategy. As a small business owner, you want to maximise every dollar spent on marketing so think about how you can create compelling content and use it across your digital ecosystem to drive maximum profitability. Here's a quick guide to using storytelling techniques to increase retention rates.
Engaging content converts but not if it sits in a silo. From here on, you need to ensure your content marketing strategy accounts for distribution of the content and then, its reporting and analytics. At Vox360, we work with small business owners, startups and entrepreneurs to help them achieve their content marketing goals. Whether that is to generate leads or create awareness of products and services, we take on each project with a focus on delivering targeted results. Contact us today for a obligation free chat.